Dear Dog CEO,

I am developing a digital flute and wanted get advice on when to sit and when is best to roll over in loan negotiations with the Natwoof bank.


Dear reader,

Thank you for your question. This is a great topic which new entrepreneurs often ask me - when to stand ground and when to roll over during business negotiations.

It can seem daunting when you’re starting a new business to be faced by stern faced investors who ruthlessly scrutinise every aspect of your pitch deck. I don’t know how many times I’ve been tempted to cock up my leg in the middle of a meeting and urinate on these people’s trousers!

However my advice would be to remember rule #8 of my top ten tips for business - "leaders don’t beg for treats - they earn them". Prove your worth by demonstrating your true value to potential investors. Make sure the balls, sticks, squeaky toys and any other bargaining tools are always firmly in your mouth and sight. It’s not about what you can do for them, but what they can do for you.

Don’t roll over for others - make them roll over for you instead.